The Mid-Atlantic Chapter of the International Interior Design Association (MAC) is a professional organization
dedicated to advancing the knowledge of interior design among professionals and expanding the awareness and appreciation of interior design among the general public. Serving the Washington Metropolitan Area, Northern Virginia, Baltimore, and Annapolis

Breaking Boundaries is back! The event will take place Wednesday morning on the opening day of NeoCon East. The theme of this year’s event is “Design Changes Everything!” and promises to be energizing highlighting design thinking in business and education. We are thrilled to have Roger Martin as the Keynote speaker, along with Keith Kutch from Stevenson University, and Amy Brusselback from Proctor & Gamble. We will also have the musical group, Say Chance, participating in the program.
Roger Martin is a leader in design thinking and innovation. Roger recently wrote a book entitled "The Design of Business". In his book, Martin offers an answer to why companies have trouble coming up with innovative products and services and provides case studies for companies such as Proctor & Gamble and Cirque du Soleil.
A generous portion of this event’s proceeds will benefit HealthCare for the Homeless and their “Housing First” program that is helping homeless people get off the street permanently.
DATE: Wednesday, November 2, 2011
TIME: 7:00 a.m. – 9:30 a.m.
CONTACT: If you are interested in sponsoring this year’s event, contact Rich Loeffler at rloeffler@knoll.com or (443) 226-8719